Número de ficha: 146053
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- ISBN
- 9780520299016
- Idioma
- eng
- Clasificación DEWEY
- 338.766362 CIA-c
- Autor
- Ciafone, Amanda, 1978- , autor
- Título
- Counter-cola : a multinational history of the global corporation / Amanda Ciafone
- Lugar de publicación
- Oakland, California University of California Press 2019
- Descripción
- xiv, 409 páginas : ilustraciones ; 23 cm.
- Tipo de medio digital o análogo
- sin medio rdamedia
- Medio de almacenamiento
- volumen rdacarrier
- Nota de contenido
- The Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion.
- Fuente de adquisición
- Saroos, ; Compra, ; 08-2019
- Materia Nombre Corp.
- Coca-Cola Company -- Historia
- Materia
- Globalización -- Aspectos Económicos
- Cultura y Globalización
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| 264 | 1|aOakland, California|bUniversity of California Press|c2019 |
| 300 | |axiv, 409 páginas|bilustraciones|c23 cm. |
| 336 | |atexto|2rdacontent |
| 337 | |asin medio|2rdamedia |
| 338 | |avolumen|2rdacarrier |
| 505 | 0 |aThe Coca-Cola bottling system and the cultural logic of the franchise -- Negotiating national development and difference : the Coca-Cola company's post-war internationalization -- I'd like to buy the world a Coke : the 'real thing' and the revolutions of the Sixties -- 'Indianize' or 'quit India': nationalist challenges to Coca-Cola in post-colonial India -- Man is in every bottle : labor and neoliberal violence in the Colombian Coke bottle -- Water for life, not for Coca-Cola : commodification, consumption and environmental challenges in neoliberal India -- CSR, continued social resistance : a non-conclusion. |
| 541 | |aSaroos,|cCompra,|d08-2019 |
| 598 | |aCEA |
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| 610 | 04|aCoca-Cola Company|xHistoria |
| 650 | 4|aGlobalización|xAspectos Económicos |
| 650 | 4|aCultura y Globalización |